by Jeannette Castañeda | Apr 25, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, AI Marketing Prompt Lab, Lifecycle
I set out to test tone. What I discovered? The prompt itself can make or break your copy. This all started with a casual test. I wanted to see how tone impacted AI-written emails. But the results? They revealed something much deeper. Welcome to the first of many...
by Jeannette Castañeda | Mar 4, 2025 | Automation, Lifecycle
What if you could reduce your e-learning marketing costs while increasing revenue? The key isn’t just attracting new learners. The secret is keeping them engaged. Customer retention fuels sustainable growth, turning one-time users into lifelong customers. Engaged...
by Jeannette Castañeda | Feb 25, 2025 | Analytics, Lifecycle
You’ve built automated workflows, personalized customer journeys, and optimized engagement strategies. Are they actually delivering measurable growth? As an EdTech leader, you need clear, data-driven insights to ensure your efforts drive real business results. In This...
