Acquisition is an Expense
Retention is a Multiplier
I help telehealth and healthcare tech companies turn more consults into paying patients and keep those patients longer.
Lifecycle Growth Infrastructure
Growth becomes efficient only when lifecycle is structured
Convert More Qualified Consults
Focus on what drives paid acquisition.
- Paid acquisition
- Consult volume
- Channel expansion
Improve Activation and Adherence
Drive activation and keep patients engaged.
- Prescription conversion
- Activation speed
- Renewals
- How long patients stay
Strengthen Retention Economics
Improve unit economics through retention.
- Faster cost recovery
- Stable margins
- Predictable revenue
- Credible growth model
Ask Yourself
Is your company's customer lifetime value meaningfully higher than your acquisition cost?
Hello! I'm Jeannette
I specialize in lifecycle growth systems for telehealth and healthcare tech companies.
My work combines behavioral insight, automation architecture, and revenue-stage analysis.
Through it I help you improve retention, adherence, and patient lifetime value.
Background
- 8+ years lifecycle marketing
- CRM & automation architecture
- Healthcare and telehealth experience
Jeannette Castañeda, MA, MS
Lifecycle strategist for medication-led
telehealth and healthcare tech.