by Jeannette Castañeda | Apr 4, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
Instead of slicing up static lists by age or industry, you could be shaping living, breathing audience segments. These segments adapt in real time, learn from behavior, and predict what your customers want before they do. Just like Netflix suggests your next...
by Jeannette Castañeda | Mar 31, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
This article is Part 2 of a two-part series that builds on my original post, AI-Driven Lifecycle Marketing. I’ve split the original into two shorter, more focused reads to make the content easier to navigate, especially for busy marketing teams exploring AI tools. The...
by Jeannette Castañeda | Mar 18, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
⚠️ Work in ProgressThese posts are part of an evolving series on AI and lifecycle marketing. I’m in the process of restructuring and expanding them into more digestible segments. If you’re here early, thank you. You’re catching the thinking in motion. This blog post...
by Jeannette Castañeda | Jan 7, 2025 | Segmentation, Strategy
You’re an EdTech business trying to thrive. How do you stay ahead? Lead generation is your answer. It’s the beating heart that keeps your growth alive and growing stronger. But here’s the thing: traditional methods can only take you so far. Email marketing,...
