by Jeannette Castañeda | Feb 11, 2025 | Accessibility, Design, Strategy
You spend hours perfecting an email, hit send, and then… silence. No clicks. No replies. Your message disappears like a forgotten sock behind the dryer. What if your emails aren’t ignored but inaccessible? In This Article ToggleThe Engagement Gap: Why Your...
by Jeannette Castañeda | Jan 21, 2025 | Email Marketing, Strategy
Perhaps this is you right now: You’ve built an incredible EdTech solution. But getting it in front of the right people feels like shouting into the void. It’s frustrating, right? In This Article ToggleBe a Good GuestWhat Are Purchased Email Lists?Why It’s Tempting But...
by Jeannette Castañeda | Jan 7, 2025 | Segmentation, Strategy
You’re an EdTech business trying to thrive. How do you stay ahead? Lead generation is your answer. It’s the beating heart that keeps your growth alive and growing stronger. But here’s the thing: traditional methods can only take you so far. Email marketing,...
by Jeannette Castañeda | Dec 3, 2024 | Strategy
Let’s face it: email marketing can feel a bit like trying to win a game of darts in the dark. You throw your best effort out there and hope it hits the mark. But what if I told you there’s a way to stop hoping and start scoring? In This Article Toggle1. Audit Before...
