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Why Buying Email Lists Is a Bad Idea

Why Buying Email Lists Is a Bad Idea

by Jeannette Castañeda | Jan 21, 2025 | Email Marketing, Strategy

Perhaps this is you right now: You’ve built an incredible EdTech solution. But getting it in front of the right people feels like shouting into the void. It’s frustrating, right? In This Article ToggleBe a Good GuestWhat Are Purchased Email Lists?Why It’s Tempting But...

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About Jeannette

Jeannette is an email strategist and lifecycle marketer. She loves clean data, good copy, and inboxes that actually convert. She writes from the intersection of curiosity, compassion, and conversion. When she’s not decoding journeys, she’s probably cooking, writing, or binge-watching Jeremy Brett’s Sherlock Holmes (again).



Email Marketing Topics

  • Accessibility
  • AI Marketing and Lifecycle Journeys: 2025 Series
  • AI Marketing Prompt Lab
  • Analytics
  • Automation
  • Design
  • Email Marketing
  • Lifecycle
  • Segmentation
  • Strategy

Who I Am

Jeannette Castañeda, MA, MS

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