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Key Metrics for Lifecycle Marketing ROI

Key Metrics for Lifecycle Marketing ROI

by Jeannette Castañeda | Feb 25, 2025 | Analytics, Lifecycle

You’ve built automated workflows, personalized customer journeys, and optimized engagement strategies. Are they actually delivering measurable growth? As an EdTech leader, you need clear, data-driven insights to ensure your efforts drive real business results. In This...

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About Jeannette

Jeannette is an email strategist and lifecycle marketer. She loves clean data, good copy, and inboxes that actually convert. She writes from the intersection of curiosity, compassion, and conversion. When she’s not decoding journeys, she’s probably cooking, writing, or binge-watching Jeremy Brett’s Sherlock Holmes (again).



Email Marketing Topics

  • Accessibility
  • AI Marketing and Lifecycle Journeys: 2025 Series
  • AI Marketing Prompt Lab
  • Analytics
  • Automation
  • Design
  • Email Marketing
  • Lifecycle
  • Segmentation
  • Strategy

Who I Am

Jeannette Castañeda, MA, MS

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