AI is reinventing email segmentation. Discover how smart marketers are moving beyond static lists to dynamic, behavior-based targeting.
Email Segmentation Glow-Up (Thanks, AI)
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The Evidence Room
Insights from the Inbox Detective
A blog for marketers who’d rather work from data than guesswork. Smart. Scrappy. Email obsessed.
Newest Entry in the Evidence Room
Boost Engagement with Smart Email Automation
Email marketing in EdTech can feel like juggling flaming torches while riding a unicycle. You've got multiple audience segments. You have to make constant updates. And, let's not forget the never-ending need to keep engagement levels high. It's enough to make even the...
Why Buying Email Lists Is a Bad Idea
Purchasing email lists for EdTech marketing might seem like a shortcut, but it leads to legal risks, low engagement, and reputation damage. Learn ethical alternatives for building a high-quality email list and improving email deliverability.
Lead Generation in EdTech: Mastering Email Marketing to Drive Growth
Drive EdTech growth with effective lead nurturing email campaigns. Learn how to segment, personalize, and automate your emails to build relationships and convert leads into loyal customers.
Accessible Emails Close the Digital Gap
Inaccessible emails create barriers for learners and customers. Discover how accessibility boosts engagement, keeps users coming back, and builds brand trust. It also helps bridge the digital gap in EdTech.
5 Quick Fixes to Boost Your Email Marketing Results in 2025
Let’s face it: email marketing can feel a bit like trying to win a game of darts in the dark. You throw your best effort out there and hope it hits the mark. But what if I told you there’s a way to stop hoping and start scoring? [ez-toc] Email marketing continues to...
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