Curious how to write better AI prompts? Go behind the scenes as I test prompt structures, model responses, and instruction depth to boost lifecycle marketing performance.

A blog for marketers who’d rather work from data than guesswork. Smart. Scrappy. Email obsessed.
Curious how to write better AI prompts? Go behind the scenes as I test prompt structures, model responses, and instruction depth to boost lifecycle marketing performance.
You spend hours perfecting an email, hit send, and then... silence. No clicks. No replies. Your message disappears like a forgotten sock behind the dryer. What if your emails aren’t ignored but inaccessible? [ez-toc] The Engagement Gap: Why Your Emails Aren’t Reaching...
Email marketing in EdTech can feel like juggling flaming torches while riding a unicycle. You've got multiple audience segments. You have to make constant updates. And, let's not forget the never-ending need to keep engagement levels high. It's enough to make even the...
Purchasing email lists for EdTech marketing might seem like a shortcut, but it leads to legal risks, low engagement, and reputation damage. Learn ethical alternatives for building a high-quality email list and improving email deliverability.
Drive EdTech growth with effective lead nurturing email campaigns. Learn how to segment, personalize, and automate your emails to build relationships and convert leads into loyal customers.
Inaccessible emails create barriers for learners and customers. Discover how accessibility boosts engagement, keeps users coming back, and builds brand trust. It also helps bridge the digital gap in EdTech.
Let’s face it: email marketing can feel a bit like trying to win a game of darts in the dark. You throw your best effort out there and hope it hits the mark. But what if I told you there’s a way to stop hoping and start scoring? [ez-toc] Email marketing continues to...