The Evidence Room
Marketing Intelligence & Research
How JeffBullas.com Seriously Bungled their Email Welcome Series
Welcome to the first in a series of blog posts, The Email Audit Case Files. In this series, I find marketing experts who inspire me and audit their email marketing programs and email welcome series. My first goal is to see what these experts are doing well, and where...
Using the Wrong Email Metrics?
What is the best open rate? How do I know if my email marketing is working? These and other very valid questions lead people to search for "industry standard" statistics they can use to gauge how their email is performing. Unfortunately, comparing your very unique...
Creating an Ethical Unsubscribe Experience
Your email marketing deliverability lives and dies by your domain reputation. If you get enough users marking you as SPAM, that is exactly where all your emails will land - in the SPAM folder. A difficult or unpleasant unsubscribe experience will prompt users to take...
Email Marketing Automation: Strengthen Your Brand
If you're not already using marketing automation to make your email marketing a success, it's time to start! Creating welcome sequences, new customer welcome series, and others can help you create a stronger bond with your subscribers. In this article, I tackle...
5 Ways to Avoid Email Rendering Issues
Did you know most emails are now being opened on mobile? If you're not designing, testing, and optimizing your email templates for mobile, you may be losing more than 50% of your readers. In this article, I walk you through an abbreviated version of my own email...