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Accessible Emails Close the Digital Gap

Accessible Emails Close the Digital Gap

by Jeannette Castañeda | Dec 10, 2024 | Accessibility

Brand perception is everything. Every email you send is a direct reflection of your company’s values, commitment to inclusion, and attention to detail. But what if your emails are excluding a portion of your audience without you even realizing it? In This Article...
5 Quick Fixes to Boost Your Email Marketing Results in 2025

5 Quick Fixes to Boost Your Email Marketing Results in 2025

by Jeannette Castañeda | Dec 3, 2024 | Strategy

Let’s face it: email marketing can feel a bit like trying to win a game of darts in the dark. You throw your best effort out there and hope it hits the mark. But what if I told you there’s a way to stop hoping and start scoring? In This Article Toggle1. Audit Before...
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About Jeannette

Jeannette is an email strategist and lifecycle marketer. She loves clean data, good copy, and inboxes that actually convert. She writes from the intersection of curiosity, compassion, and conversion. When she’s not decoding journeys, she’s probably cooking, writing, or binge-watching Jeremy Brett’s Sherlock Holmes (again).



Email Marketing Topics

  • Accessibility
  • AI Marketing and Lifecycle Journeys: 2025 Series
  • AI Marketing Prompt Lab
  • Analytics
  • Automation
  • Design
  • Email Marketing
  • Lifecycle
  • Segmentation
  • Strategy

Who I Am

Jeannette Castañeda, MA, MS

I'm an #emailgeek, a marketer and designer who believes marketing can be a force for good.
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