by Jeannette Castañeda | Feb 25, 2025 | Analytics, Lifecycle
You’ve built automated workflows, personalized customer journeys, and optimized engagement strategies. Are they actually delivering measurable growth? As an EdTech leader, you need clear, data-driven insights to ensure your efforts drive real business results. In This...
by Jeannette Castañeda | Feb 18, 2025 | Accessibility
Brand perception is everything. Every email you send is a direct reflection of your company’s values, commitment to inclusion, and attention to detail. But what if your emails are inaccessible emails? Then you are excluding a portion of your audience without you even...
by Jeannette Castañeda | Feb 11, 2025 | Accessibility, Design, Strategy
You spend hours perfecting an email, hit send, and then… silence. No clicks. No replies. Your message disappears like a forgotten sock behind the dryer. What if your emails aren’t ignored but inaccessible? In This Article ToggleThe Engagement Gap: Why Your...
by Jeannette Castañeda | Feb 4, 2025 | Automation
Email marketing in EdTech can feel like juggling flaming torches while riding a unicycle. You’ve got multiple audience segments. You have to make constant updates. And, let’s not forget the never-ending need to keep engagement levels high. It’s...
by Jeannette Castañeda | Jan 21, 2025 | Email Marketing, Strategy
Perhaps this is you right now: You’ve built an incredible EdTech solution. But getting it in front of the right people feels like shouting into the void. It’s frustrating, right? In This Article ToggleBe a Good GuestWhat Are Purchased Email Lists?Why It’s Tempting But...
