by Jeannette Castañeda | Feb 11, 2025 | Accessibility, Design, Strategy
You spend hours perfecting an email, hit send, and then… silence. No clicks. No replies. Your message disappears like a forgotten sock behind the dryer. What if your emails aren’t ignored but inaccessible? In This Article ToggleThe Engagement Gap: Why Your...
by Jeannette Castañeda | Feb 4, 2025 | Automation
Email marketing in EdTech can feel like juggling flaming torches while riding a unicycle. You’ve got multiple audience segments. You have to make constant updates. And, let’s not forget the never-ending need to keep engagement levels high. It’s...
by Jeannette Castañeda | Jan 21, 2025 | Email Marketing, Strategy
Perhaps this is you right now: You’ve built an incredible EdTech solution. But getting it in front of the right people feels like shouting into the void. It’s frustrating, right? In This Article ToggleBe a Good GuestWhat Are Purchased Email Lists?Why It’s Tempting But...
by Jeannette Castañeda | Jan 7, 2025 | Segmentation, Strategy
You’re an EdTech business trying to thrive. How do you stay ahead? Lead generation is your answer. It’s the beating heart that keeps your growth alive and growing stronger. But here’s the thing: traditional methods can only take you so far. Email marketing,...
by Jeannette Castañeda | Dec 10, 2024 | Accessibility
Brand perception is everything. Every email you send is a direct reflection of your company’s values, commitment to inclusion, and attention to detail. But what if your emails are excluding a portion of your audience without you even realizing it? In This Article...
