by Jeannette Castañeda | Mar 18, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
⚠️ Work in ProgressThese posts are part of an evolving series on AI and lifecycle marketing. I’m in the process of restructuring and expanding them into more digestible segments. If you’re here early, thank you. You’re catching the thinking in motion. This blog post...
by Jeannette Castañeda | Mar 11, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series
Welcome to the AI Marketing & Lifecycle Journeys: 2025 Series. Editor’s Note (Updated April 2025): This article has been updated and expanded into two new posts for easier navigation and deeper insights. While the content below still offers value, I suggest...
by Jeannette Castañeda | Mar 4, 2025 | Automation, Lifecycle
What if you could reduce your e-learning marketing costs while increasing revenue? The key isn’t just attracting new learners. The secret is keeping them engaged. Customer retention fuels sustainable growth, turning one-time users into lifelong customers. Engaged...
by Jeannette Castañeda | Feb 25, 2025 | Analytics, Lifecycle
You’ve built automated workflows, personalized customer journeys, and optimized engagement strategies. Are they actually delivering measurable growth? As an EdTech leader, you need clear, data-driven insights to ensure your efforts drive real business results. In This...
by Jeannette Castañeda | Feb 18, 2025 | Accessibility
Brand perception is everything. Every email you send is a direct reflection of your company’s values, commitment to inclusion, and attention to detail. But what if your emails are inaccessible emails? Then you are excluding a portion of your audience without you even...
