by Jeannette Castañeda | Apr 25, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, AI Marketing Prompt Lab, Lifecycle
I set out to test tone. What I discovered? The prompt itself can make or break your copy. This all started with a casual test. I wanted to see how tone impacted AI-written emails. But the results? They revealed something much deeper. Welcome to the first of many...
by Jeannette Castañeda | Apr 18, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, AI Marketing Prompt Lab
The Prompt Engineering Challenge Ever asked an AI for something specific only to get a completely different result? You’re not alone. The idea is simple: learn how to write better prompts. But as anyone who’s tinkered with AI knows, “simple” is...
by Jeannette Castañeda | Apr 4, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
Instead of slicing up static lists by age or industry, you could be shaping living, breathing audience segments. These segments adapt in real time, learn from behavior, and predict what your customers want before they do. Just like Netflix suggests your next...
by Jeannette Castañeda | Mar 31, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series, Segmentation
This article is Part 2 of a two-part series that builds on my original post, AI-Driven Lifecycle Marketing. I’ve split the original into two shorter, more focused reads to make the content easier to navigate, especially for busy marketing teams exploring AI tools. The...
by Jeannette Castañeda | Mar 27, 2025 | AI Marketing and Lifecycle Journeys: 2025 Series
This article is Part 1 of a two-part series that builds on our original post, AI-Driven Lifecycle Marketing. I’ve split the original into two shorter, more focused reads to make the content easier to navigate, especially for busy marketing teams exploring AI tools....
