by Jeannette Castañeda | Mar 3, 2020 | Email Marketing, Segmentation
Spread the love Welcome to the first in a series of blog posts, The Email Audit Case Files. In this series, I find marketing experts who inspire me and audit their email marketing programs and email welcome series. My first goal is to see what these experts are doing...
by Jeannette Castañeda | Feb 13, 2019 | Email Marketing
Spread the loveWhat is the best open rate? How do I know if my email marketing is working? These and other very valid questions lead people to search for “industry standard” statistics they can use to gauge how their email is performing. Unfortunately,...
by Jeannette Castañeda | Dec 15, 2018 | Email Marketing
Spread the loveYour email marketing deliverability lives and dies by your domain reputation. If you get enough users marking you as SPAM, that is exactly where all your emails will land – in the SPAM folder. A difficult or unpleasant unsubscribe experience will...
by Jeannette Castañeda | Nov 16, 2018 | Automation, Email Marketing
Spread the loveIf you’re not already using marketing automation to make your email marketing a success, it’s time to start! Creating welcome sequences, new customer welcome series, and others can help you create a stronger bond with your subscribers. In...
by Jeannette Castañeda | Oct 19, 2018 | Email Design, Email Development, Email Marketing
Did you know most emails are now being opened on mobile? If you’re not designing, testing, and optimizing your email templates for mobile, you may be losing more than 50% of your readers. In this article, I walk you through an abbreviated version of my own email...
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