Creating an Ethical Unsubscribe Experience

Jeannette strategy

Your email marketing deliverability lives and dies by your domain reputation. If you get enough users marking you as SPAM, that is exactly where all your emails will land - in the SPAM folder.

A difficult or unpleasant unsubscribe experience will prompt users to take the fast way to get you out of their inboxes: marking you as SPAM.

In this article, I help companies see the unsubscribe experience for what it is— yet another way to delight your prospects and customers. 

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