Using the Wrong Email Metrics?

Jeannette metrics

What is the best open rate?

How do I know if my email marketing is working?

These and other very valid questions lead people to search for "industry standard" statistics they can use to gauge how their email is performing. Unfortunately, comparing your very unique company's email marketing to a faceless industry standard is simply fruitless.

In this article, I go through the reasons why external benchmarks are unhelpful, and what you can do instead.

cover photo by NeONBRAND on Unsplash