Creating an Ethical Unsubscribe Experience

Jeannette strategy

Your email marketing deliverability lives and dies by your domain reputation. If you get enough users marking you as SPAM, that is exactly where all your emails will land – in the SPAM folder. A difficult or unpleasant unsubscribe experience will prompt users to take the fast way to get you out of their inboxes: marking you as SPAM. Cover …

Email Marketing Automation: Strengthen Your Brand

Jeannette automation, strategy

If you’re not already using marketing automation to make your email marketing a success, it’s time to start! Creating welcome sequences, new customer welcome series, and others can help you create a stronger bond with your subscribers. In this article, I tackle must-have automations to make your email marketing a success. Photo by bert sz on Unsplash